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What are product attributes?

  • 05 Jun 2020
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Definition of Product Attributes

A product attribute is a characteristic that defines a particular product and will affect a consumer's purchase decision. Product attributes can be tangible (or physical in nature) or intangible (or not physical in nature).

Hard-Attributes are objective and measurable, and have to do principally with the functioning and performance of a product; for example, strength, speed, weight, and price. They are mainly the purview of engineers.

Soft-Attributes are subjective and emotional. They are described using words like attractive, young; sporty, pleasant, and feminine, and cannot be quantified or measured by objective means. For the most part, these attributes have to do with the character of the product and its user experience. Soft-Attributes are mainly the purview of industrial designers.

Properties:

Property attributes include inherent details about a product that shoppers cannot configure, such as brand or material.

Properties are useful when viewing reports about your sales. For example, you may offer a 100% cotton shirt of a leading brand, and you want to compare its sales to other shirt materials that you offer.

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